BBQ Sauce Label Design
Chef Terry Gatewood has been creating culinary delights to private clients for years. In late 2020 he decided to bring his most sought after recipe - his barbecue sauce - to the masses. The packaging required to reach and appeal to a sophisticated audience who appreciates d*mn good food. A coconut curry sauce was eventually added to the line-up, and the design system easily accommodated the new product.
The project expanded to include an insert for online purchases, sales sheet for distributors, and business cards.
CLIENT: REALLY NICE SAUCE CO
“I love the label. I’m getting rave reviews. ”
More Project Detail:
When Chef Terry Gatewood came to us looking for a packaging design for his barbecue sauce and coconut curry sauce, we were excited to help him capture the essence of his delicious products. Our goal was to create a design that would appeal to a sophisticated audience who appreciates high-quality, gourmet food.
To achieve this, we worked closely with Chef Terry to identify the necessary information that needed to be included on the packaging, such as ingredients and nutritional information. We also paid close attention to the size and shape of the packaging, ensuring it was functional for retail shelves and online sales.
In terms of visual design, we primarily used typography to convey a sense of sophistication and gourmet quality. The design system we created easily accommodated the addition of the new coconut curry sauce, and we also created additional materials such as an insert for online purchases, a sales sheet for distributors, and business cards.
The result was a packaging design that successfully captured the gourmet quality of Chef Terry's sauces and helped them stand out in a crowded marketplace. The packaging was well received by customers, and the additional materials we created helped to support the growth and success of the product line.
Overall, the packaging design project was a success, helping to bring Chef Terry Gatewood's sauces to a wider audience and build brand recognition. The designs continue to be well received by customers and remain instrumental in the growth and success of the product line. We are proud to have been a part of this project and to have helped Chef Terry achieve his vision for his sauces.